Reinventing Dog Products, To Make Your Life Better Together.
Rubyloo
- Initially launched in 2020, this dog brand on a mission to make dogs feel like family enlisted our expertise to help them re-brand and expand. It required a thorough re-think of everything from their market positioning, tone of voice, color palette, logo, photography style, and more. For the client, it was critical to create an adaptable identity that could grow with an expanding product selection.
BRIEF
- Branding
- Photography
- Listing
- A+ Content
- Video
RANGE
APPROACH
Strategy is the key to a comprehensive branding project. Working with the client to gather the necessary information, we commenced our own research. We developed various brand direction concepts and refined them to build the final brand identity. This was followed by content planning, location and studio photo and video shoots, and creating listing content designed to convert.
Final WORK
The Rubyloo Brand Book - a comprehensive branding strategy and manual unifying the product catalog with a distinct brand identity that connects with the target market, generates customer loyalty, and stands out. Most importantly - new listings with fresh and unique content - images, videos, copy, and design - that reflect the brand and better highlight each product’s features and benefits.
Amazon
Real view
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
EBC
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.
