Recovery, relief & relax.
CHIROGUN
- Chirogun is a leading brand on Amazon, producing massage guns and fitness products. The client's objective was to differentiate the brand from the competition and have a high-converting listing through the use of enhanced media. We were hired to create promotional content for Amazon - including video, 3D visualizations, lifestyle images, and infographics.
BRIEF
- Photography
- Listing
- A+ Content
- Video
- 3D
RANGE
APPROACH
The choice of models and style of visuals was critical from the beginning. We scouted hundreds of candidates and made decisions based on our target audience research. Most importantly, the visuals needed to be inspiring and informative. To differentiate the brand from the competition, we developed a 3D simulation to clearly communicate the product's benefits. The videos and 3D visualizations were shot in our studios and created by our in-house team. The Amazon content was A-B tested to maximize ROI.
Final Work
The style of Chirogun resembles that of UnderArmor or TheraGun. We aimed to reach the active and motivated consumer. The minimalist approach helped us to focus on the product and display it clearly on every single image. The 3D animation represents a massage gun hitting the muscles and relieving the knots and pain. We created high-converting main images that drove traffic to the listing and made the launch a great success, making Chirogun an ‘Amazon’s Choice’ listing.
Amazon
Real view
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
EBC
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.
