You are one stepaway from improving your kitchen.
HOME HERO
- Home Hero is a premium kitchenware brand that we have worked with since 2016 - and this is one of our proudest projects. The brief was straightforward: to create an entire Amazon listing with images, videos, and 3D animations. It was essential for the client to differentiate the brand from the competition and have a high-converting listing.
BRIEF
- Packaging
- Photography
- Listing
- A+ Content
- Video
RANGE
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APPROACH
Our strategy was to create mouth-watering images that captured customers' attention and converted each click into sales. We created a mood board of styles that suit the product's design and a storyboard focused on the unique selling points of the set and how to translate them into still and motion images. Making sure we outline all the USPs in the content was a top priority.
Final WORK
The final listing and images are a mixture of lifestyle images and 3D renders. The entire structure of the listing is straightforward and based on presenting all the features and benefits in an easy-to-understand way. The lifestyle video and photoshoot are the main pieces of content that attract and inspire the audience to purchase the Home Hero Knife Set. Combining all the elements above, our client had a very successful product launch and a highly competitive 'Amazon's Choice' listing within the category.
Amazon
Real view
We took a strategic, big-picture view of the client's listing. Everything from copy, design, and photos helped us create a unified and convincing sales page. Highly converting content and compelling sales copy make the product highly competitive and, most importantly, stand the test of time within the category.
EBC
A+ content allows you to expand your content estate on your listing resulting in improved conversions and the possibility to promote your brand and product range. Optimized A+ pages increase conversions on average by around 30-40% resulting in more sales. An average Amazon listing page have around 100x clickable links and photos, so populating it with your original content helps to maintain customers’ focus on your offering and limit drop rates.
